Copywriting and marketing
overall brand approach—Skylight balloon lighting,
los angeles
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
T-Mobile Marketing Screen—4G LTE Tablet Data Plan
The problem: There was no way for tablet users to purchase eSIM plans for their devices.
The approach: Simplify the entire experience with a significant focus on trimming the copy and ensuring the visuals and the text complement each other.
Result: This was a big success from a design and UX standpoint. My goal was to use fewer words and more impact. there were more lessons to be learned when it comes to copy reviews, but it was a big success—with a long way to go.
T-Mobile Marketing Screen—Tvision Streaming Service
Backstory: It's not always the case, but UX was involved in this project from kick-off. The big concern was that the company had not created a TV application, and the ones in-market had proven confusing and challenging to set up.
The problem: Create a design for a new streaming service TV application. After only a short time in market, these apps generally have brutal setups.
The approach: The key was not to confuse people more than they already are with TV apps, as 90% of the TV apps in the market do currently. The content needed to be glanceable since most customers approach TV streaming app setup with glances and low confidence.
Result: This was a big success from a design and UX standpoint. Probably the best app that came out of the company that year, but like many streaming services, TVision was not destined to last.
technology focused approach—Skylight balLoon lighting, los angeles
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
